Ready for Launch - The PMM's Guide to Product Launches
A comprehensive guide to mastering product launches from start to finish

Overview
Launching well requires more than coordination — it demands clear positioning, internal alignment, and readiness signals that indicate the market will understand the value. This course explores how product and marketing collaborate to shape narratives, validate messaging, and prepare organizations for release. It focuses on launch as a learning event that informs iteration, not just a delivery milestone. Best for PMs and PMMs responsible for translating product work into successful market entry.
Instructors
Related Courses
These recommendations prioritize the same primary tag first, then broader tag overlap, then shared category context.

Go To Market Strategy Bootcamp For B2B Software
Learn to define positioning and launch plans for B2B tech success

How to Build Winning Products for Early-Stage Startup Leaders
Learn to lead product teams and achieve product-market fit

Make Product Strategy Real with Survival Metrics
Learn to build metrics that enable fast, data-informed strategic pivots

Marketing Technology
Gain deep understanding of marketing technology to build resilient systems

Marketing: Products and Services Management (Alison)
Explore how marketing, branding, pricing and distribution shape the success of products and services.

Mastering Product Sales
Reboot your relationship with sales teams for better collaboration