Marketing: Products and Services Management (Alison)

Perfect for: Marketers, product managers and business owners who want a stronger grasp of how marketing decisions impact product performance over its lifecycle.

This course examines product and service management from a marketing perspective, covering topics such as product lifecycle stages, brand management, pricing strategies, and distribution channels. You will see how positioning, promotion and channel choices influence customer perception and long term profitability.

For product professionals, it is a useful way to connect classic marketing concepts with day to day product decisions around launches, portfolio management and go to market strategy.