Go To Market Strategy Bootcamp For B2B Software
Learn to define positioning and launch plans for B2B tech success
Overview
This product strategy, product leadership course focuses on practical application within real product environments. Go-to-market strategy determines whether strong products translate into commercial success. This bootcamp examines segmentation, positioning, and rollout planning for B2B software, aligning product capabilities with buyer needs and revenue goals. It treats GTM as an extension of product strategy rather than a downstream activity. Best for PMs working closely with sales and marketing on launches.
Instructors
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