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Fundamentals of Product Strategy

Learn to craft winning product strategies by defining clear goals, analyzing markets, and prioritizing strategic options

Perfect for: Product managers and leaders looking to develop robust strategic thinking skills

Key outcome: Create and execute a powerful product strategy aligned with business goals

Prerequisites: Basic product knowledge helpful but not required

What Sets This Course Apart

This focused masterclass cuts through the complexity of product strategy to deliver practical frameworks for strategic decision-making. Unlike broad product management courses, it specifically addresses the challenge many product leaders face: moving from reactive tactics to visionary strategy.

Core Learning Areas

  1. Vision & Objectives
  • Craft compelling product visions
  • Set concrete, actionable objectives
  • Align teams around strategic goals
  1. Environmental Analysis
  • Market dynamics assessment
  • Customer needs mapping
  • Competitive landscape evaluation
  • Technology & regulation impact
  1. Strategic Decision Making
  • Option identification
  • Prioritization frameworks
  • Strategic alignment techniques

Learning Experience

  • Format: Concise, focused modules
  • Approach: Real-world applications
  • Assessment: 1 practical assignment
  • Tools: Strategic frameworks and templates

Is This Course Right For You?

✅ Consider this course if:

  • You need to develop a more strategic approach to product management
  • You're transitioning from tactical to strategic product roles
  • You want to move beyond incremental improvements
  • You're preparing for senior product leadership positions

⚠️ This might not be for you if:

  • You're looking for comprehensive product management fundamentals
  • You need hands-on product development skills
  • You're seeking technical implementation guidance

Perfect For:

  • Current Product Managers
  • Aspiring Product Leaders
  • VPs of Product
  • Heads of Product
  • Directors of Product Management
  • Product Team Leaders

Skills You'll Gain

  • Strategic Thinking
  • Market Analysis
  • Competitive Analysis
  • Goal Setting
  • Decision-making
  • Vision Development

Time Investment

  • Total Duration: 2 hours
  • Flexibility: Complete at your own pace
  • Structure: Single focused module
  • Assignment: One practical assessment

Career Impact

  • Develop strategic leadership capabilities
  • Move from tactical to strategic thinking
  • Build confidence in strategic decision-making
  • Enhanced ability to drive product vision
  • LinkedIn-shareable certificate

Instructor Information

Instructor
Coursera Instructor Network
Instructor TypeTech Company
Provided viaCoursera

Course Details

LevelBeginner
CategoryProduct Strategy
FormatSelf-paced online
Duration1 module, ~4 weeks
Price$59