Storytelling for PMs

Elevate your product management impact through mastery of strategic storytelling. This transformative course empowers product managers to craft compelling narratives that drive stakeholder alignment and product success. Learn advanced techniques for communicating product vision, strategy, and roadmaps across diverse audiences, from executive leadership to development teams. The program focuses on building practical storytelling frameworks that enhance influence and decision-making capabilities in product organizations. Through hands-on workshops and real-world case studies, participants develop skills in creating powerful narratives that resonate with different stakeholders. The curriculum covers essential aspects of product storytelling, including structure development, audience adaptation, and effective delivery methods. Senior Director of Product Management at BILL, Tara Wellington, brings extensive industry experience to guide participants through proven storytelling methodologies. The course emphasizes practical application, enabling immediate implementation of learned techniques in professional settings. Participants learn to craft stories that drive product adoption, team alignment, and organizational buy-in. Special attention is given to handling challenging scenarios, managing conflicting stakeholder interests, and maintaining narrative consistency across product lifecycles. The program includes live sessions for real-time feedback and peer collaboration, enhancing the learning experience through practical exercises. Develop expertise in adapting communication styles for various contexts, from product launches to strategy presentations. Master the art of using data and metrics to support your narratives while maintaining emotional engagement. The course provides frameworks for building compelling product stories that inspire action and drive results. Perfect for product managers working in complex organizational environments where effective communication is crucial for success. By completion, participants gain the confidence and skills to influence product decisions through powerful storytelling.