Product Management: Concise Guide to Product Analytics

Product Management: A Concise Guide to Product Analytics is a comprehensive course designed for product managers seeking to leverage data for maximum impact. The program focuses on teaching PMs how to identify and track essential product metrics that drive business value and user engagement. The course structure covers three main areas: key performance metrics (active usage, retention, growth), customer segmentation with behavioral cohort analysis, and effective A/B testing methodologies. Unlike tool-specific tutorials, this course emphasizes universal analytical frameworks applicable across different platforms and tools. What sets this course apart is its practical approach, combining theoretical knowledge with hands-on exercises and real-world case studies. Students learn to implement data-driven decision-making processes that directly impact product success and customer satisfaction. The curriculum guides PMs through the entire analytics lifecycle, from identifying meaningful metrics to executing and analyzing A/B tests. By the end of this course, product managers will be equipped with the analytical skills needed to make informed decisions, optimize user experiences, and drive product growth through data-backed strategies. The tool-agnostic approach ensures that learnings remain relevant regardless of the specific analytics platforms used in their organizations.