Product Management - Mastering Product-Led Growth 2024

Discover the transformative power of Product-Led Growth (PLG) in this comprehensive course designed for modern product managers. The program explores why PLG has become the dominant strategy for successful SaaS companies, offering a practical 4-step framework for implementation. You'll learn how to build a product that markets and sells itself, following in the footsteps of industry giants like Uber, Dropbox, and Slack. The curriculum covers essential aspects of PLG including building a product-led foundation, optimizing user onboarding, and measuring success through key metrics. You'll gain hands-on experience with proven strategies for reducing customer acquisition costs while increasing user adoption and retention. The course combines theoretical knowledge with practical applications, featuring real-world case studies and actionable frameworks. You'll learn to document, evaluate, and continuously improve your onboarding process, a critical component of successful PLG implementation. Designed for intermediate product managers looking to stay competitive in the evolving SaaS landscape, this course reflects the growing demand for modern product management skills. With 2 hours of focused content, supplementary articles, and mobile accessibility, it offers a flexible learning experience that fits your schedule. By the end of the course, you'll have a solid understanding of PLG principles and the practical tools needed to implement this strategy in your own product environment. Whether you're looking to transition your existing product to a PLG model or build a new product with PLG principles from the ground up, this course provides the essential knowledge and frameworks for success.