Growth Marketing

Master the art and science of growth marketing with this comprehensive course designed for channel owners, managers, and early-career leaders. Led by industry experts Mark Fiske and Brittany Bingham, this program provides a systematic approach to building and evolving effective growth marketing strategies. Learn to evaluate and optimize multiple marketing channels while measuring and improving key performance metrics. The course offers in-depth coverage of channel strategy, campaign management, and performance optimization techniques. Participants will develop skills in creating integrated marketing strategies that drive meaningful outcomes across various channels and objectives. Perfect for professionals looking to expand beyond single-channel expertise into comprehensive growth marketing leadership. Through real-world case studies and practical applications, learn how to develop and execute marketing strategies that align with business goals and growth objectives. The curriculum includes advanced topics in channel optimization, metrics analysis, and strategic planning. Gain insights into successful growth marketing strategies from leading companies and learn to apply these lessons to your own challenges. The self-paced format allows professionals to learn while maintaining their current responsibilities, with access to expert-created content and study materials. By course completion, participants will have developed a robust understanding of growth marketing principles and practical skills in strategy development and execution.