Consumer Subscription Growth

Master the art of growing consumer subscription applications with this specialized course designed for growth team leaders and members responsible for subscriber metrics. This comprehensive program focuses on developing and implementing effective growth strategies for subscription-based products that have achieved initial product/market fit. Learn the essential Subscription Value Loop framework and how to apply it to inform product growth strategies and roadmaps. The course covers critical aspects of subscription app growth, including assessment against industry benchmarks, identification of key growth opportunities, and optimization of premium product experiences. Participants will master both paid and organic strategies for cost-efficient user acquisition, along with advanced techniques for optimizing paywalls, pricing, packaging, and promotions. Led by Growth Advisor Phil Carter, this self-paced program offers approximately 5 hours and 22 minutes of focused content, combining theoretical knowledge with practical application. Perfect for professionals in pre-IPO companies looking to scale their subscription products effectively. The curriculum includes real-world case studies and practical examples, ensuring participants can immediately apply concepts to their own products. By course completion, participants will have developed a comprehensive playbook for driving sustainable growth in their consumer subscription applications.