Product Growth Certification (PGC)™

This growth course focuses on practical application within real product environments. Growth PM work is about building systems: identifying leverage, running disciplined experiments, and scaling what changes customer behavior and revenue. This certification focuses on acquisition, activation, retention, and monetization as a connected engine — using loops, funnels, and pricing/packaging decisions to drive durable impact. You’ll learn how to diagnose where growth is constrained, design hypotheses worth testing, and translate results into roadmap and operating decisions. The goal is to move beyond ad-hoc experimentation to a repeatable growth practice grounded in measurement and customer value. Best for PMs specializing in growth or taking ownership of commercial metrics in product-led organizations.