Understanding Product Management (Alison)
Master the complete product management lifecycle with a free, CPD-accredited online course.
Perfect for: New or aspiring product managers who want a structured introduction to managing products from idea to launch without paying for an expensive bootcamp.
This free online product management course walks you through the full product development journey: from initial concept and market research to pricing, positioning, launch and ongoing performance analysis. You will see how product managers think about customer needs, competition, channels, and profitability – and how decisions at each stage impact the success of the product portfolio.
You will also learn how to support distributors and vendors, read the numbers behind product performance, and use financial analysis to make smarter product decisions. Because the course is self-paced and CPD-accredited, it is an ideal way to validate your foundational product management skills on a budget.