Business and Finance Fundamentals
Demystify business jargon and connect to results
Enhance your business acumen with this comprehensive Business and Finance Fundamentals course, designed specifically for professionals working in product-led growth and enterprise sales environments. This program demystifies complex business concepts and builds essential fluency in key business metrics and go-to-market strategies. Learn to navigate the PLG funnel, understand enterprise sales motions, and master investor metrics that drive business decisions. The curriculum provides a solid foundation in annual planning processes and key performance drivers, enabling participants to make more informed business decisions. Perfect for professionals in the SaaS industry seeking to improve their business understanding and impact. Through expert-led sessions and real-world case studies, participants learn to interpret financial results, understand business operating rhythms, and make strategic investment decisions. The course emphasizes practical application, teaching participants how to connect customer usage patterns to business performance and measure success through demand generation and pipeline metrics. By program completion, participants will be equipped with the knowledge to speak confidently about SaaS metrics, understand financial implications of business decisions, and contribute more effectively to their organization's success. The program includes hands-on exercises and real-world examples, ensuring participants can immediately apply their learning to current business challenges.