Strategic Product Management - The 7-Step Framework

Strategic Product Management is a comprehensive course that guides product managers through a systematic 7-step framework for developing and launching successful products. The program covers essential aspects of modern product management including business objective alignment, product vision development, strategy formulation, and innovative thinking. Students learn practical applications of Lean Startup methodology, product lifecycle management, and achieving product-market fit through data-driven decision making. The course uniquely combines theoretical foundations with hands-on practice in idea validation, market discovery, UX research, and business case development. Special emphasis is placed on financial aspects including projections, cost analysis, pricing strategies, and revenue stream development. The curriculum is designed to provide actionable insights and practical tools that participants can immediately apply to their product initiatives. Whether transitioning into product management or enhancing existing skills, students gain a robust understanding of strategic product development from ideation to successful market launch.