Product Management 101

Product Management 101 is a comprehensive introduction to the fundamentals of product management, designed for both aspiring and early-career product managers. The course provides a structured approach to understanding the full spectrum of product management responsibilities, from market intelligence and strategy to new product development and lifecycle management. The curriculum covers essential aspects across different product types, including software, hardware, services, and analytics, enriched with real company examples and practical activities. Students will gain hands-on experience with best practices for collaborating with development teams to create innovative, market-leading products. What sets this course apart is its focus on strategic thinking and impact-driven product management. Participants will learn how to leverage their influential positions to drive meaningful results within their organizations. The course is particularly valuable for individuals with 0-5 years of experience who are looking to elevate their product management skills or those seeking to transition into product management roles. Through a combination of theoretical frameworks and practical applications, students will develop a strong foundation in market intelligence and analysis, product strategy development, new product development processes, product lifecycle management, cross-functional team collaboration, and innovation best practices. The course emphasizes real-world application, ensuring that participants can immediately apply their learning to their current or future product management roles.