Fundamentals of Product Management

Perfect for: Aspiring product managers and professionals transitioning into PM roles

Key outcome: Master fundamental PM concepts and interview preparation skills

Prerequisites: Basic knowledge of technology company operations (Engineering degree helpful but not required)

What Sets This Course Apart

This foundational course uniquely combines core product management principles with interview preparation, making it ideal for both learning and career advancement. Unlike typical PM courses, it specifically prepares you for PM interviews while building your fundamental knowledge.

Course Journey

1. Foundations of Product Management

• Role definition and business impact
• Career paths and growth opportunities
• Differences between PM, PO, and Project Manager roles
• Hands-on exercises and discussion prompts

2. Strategic Product Management Skills

• Product strategy development
• Roadmap creation
• Key metrics and KPIs
• Stakeholder management techniques
• Practical assignments for skill application

3. Evolution and Future of Product Management

• Historical context and development
• Industry case studies
• Emerging technology trends
• Career development strategies
• Future-proofing your PM career

Learning Experience

• Format:

  • 40+ video lessons
  • 7 readings
  • 12 practical assignments
  • Discussion forums
  • Real-world case studies

• Key Skills Development:

  • Product Strategy Development
  • Effective Communication
  • Cross-Functional Collaboration
  • Market Analysis
  • Strategic Decision Making

Is This Course Right For You?

✅ Consider this course if:

• You're preparing for PM interviews
• You want to understand the fundamentals of product management
• You're transitioning from engineering to product
• You need flexibility in your learning schedule
• You want practical, assignment-based learning

⚠️ This might not be for you if:

• You're seeking advanced PM techniques
• You already have significant PM experience
• You need extensive hands-on product building experience
• You're looking for technical product management specifics

Time & Commitment

• Weekly effort: 6 hours/week
• Pace: Self-paced learning
• Duration: Typically completed in 3 weeks
• Structure: 3 comprehensive modules
• Flexibility: Learn on your own schedule

Investment & Returns

• Access options:
  • Coursera Plus subscription
  • 7-day free trial available
  • Financial aid available
• Career benefits:
  • Interview preparation
  • LinkedIn-shareable certificate
  • Practical assignment portfolio
  • Industry-relevant skills

Learning Outcomes

1. Role Mastery:

   • Define PM responsibilities
   • Understand organizational impact
   • Navigate different PM roles

2. Strategic Thinking:

   • Develop product vision
   • Create effective strategies
   • Analyze markets

3. Essential Skills:

   • Master stakeholder communication
   • Lead cross-functional teams
   • Make data-driven decisions