Digital Product Management Specialization

Perfect for: Product managers looking to modernize their approach and implement cutting-edge practices

Key outcome: Master modern product management fundamentals including design thinking, agile methodologies, and hypothesis-driven development

Prerequisites: Basic familiarity with product management concepts helpful but not required

What Sets This Course Apart

This specialization uniquely combines modern product management approaches - design thinking, agile methodologies, and hypothesis-driven development - into a cohesive framework. Created by Alex Cowan, it focuses on practical implementation rather than just theory, helping you build a modern product practice from the ground up.

Course Journey

1. Digital Product Management: Modern Fundamentals (11 hours)

• Modern product management methods
• Product focus and positioning
• New product exploration
• Backlog management essentials

2. Agile Meets Design Thinking (9 hours)

• User story creation
• Prototype development
• Design methods integration
• Narrative collaboration techniques

3. Hypothesis-Driven Development (10 hours)

• Design sprint execution
• Research optimization
• Value delivery acceleration
• Innovation pipeline development

4. Product Analytics and AI (15 hours)

• Actionable analytics implementation
• Feature validation techniques
• User value measurement
• Data-driven decision making

5. Managing an Agile Team (11 hours)

• Team charter creation
• Agile practice selection
• Retrospective facilitation
• Team transition support

Learning Experience

• Format: Interactive lectures and hands-on projects
• Tools: Modern product management tools and frameworks
• Projects: Build a complete product management toolkit including:
• Team charter development
• Customer personas and problem scenarios
• Value proposition hypotheses
• Actionable analytics framework
• Support:
• Expert instructor guidance
• Peer learning community
• Project feedback

Is This Course Right For You?

✅ Consider this course if:

• You want to modernize your product management approach
• You're interested in combining design thinking with agile
• You need practical tools for hypothesis-driven development
• You want to create more autonomous, aligned teams

⚠️ This might not be for you if:

• You're looking for basic product management theory
• You need extensive 1:1 mentorship
• You prefer traditional waterfall methodologies
• You're seeking advanced technical implementation details

Time & Commitment

• Weekly commitment: 10 hours recommended
• Program length: Completable in 1 month
• Flexibility: Self-paced learning
• Project work: Significant hands-on component

Investment & Returns

• Cost structure:
• 7-day free trial available
• Financial aid available
• Full access with Coursera subscription
• Career impact:
• University of Virginia credential
• Portfolio of modern PM tools
• Practical implementation skills
• Contemporary PM methodologies

Key Skills Development

• Hypothesis-driven development
• Design thinking implementation
• Agile team management
• Lean startup methodologies
• Analytics integration
• Team charter creation
• User story development
• Innovation pipeline management