AI Product Marketing Expert Certification

Perfect for: Product Marketing Managers, Product Managers, Marketing Communications professionals, and brand managers wanting to leverage AI in go-to-market strategy\n\nKey outcome: Master AI and generative AI tools to develop smarter campaign strategies, optimize persona creation, and drive data-informed product marketing decisions with production-ready skills\n\nPrerequisites: None; prior product marketing experience recommended but not required\n\n## What Sets This Certification Apart\nThe AI Product Marketing Expert Certification combines Pragmatic Institute's market-driven framework with hands-on AI training designed specifically for product marketing professionals. Learn from industry experts how to integrate AI responsibly into marketing processes while preserving strategic judgment and brand coherence. Upon enrollment, you receive immediate access to the Intro to AI for Product Professionals workshop ($299 value) to orient yourself with core AI concepts.\n\n## Certification Path\nThis certification requires successful completion of:\n\n1. Foundations: Product Marketing & Management Fundamentals (7 hours)\n - Pragmatic Framework fundamentals\n - Market problem assessment\n - Understanding product lifecycle from market perspective\n - Foundational positioning concepts\n\n2. AI for Product Marketers Workshop (14+ hours)\n - AI's role in modern product marketing\n - Building smarter campaign strategies with generative AI\n - Crafting personas using AI tools and techniques\n - Optimizing messaging strategies with AI insights\n - Advanced prompt engineering for marketing applications\n - Content development and campaign planning acceleration\n - Data-driven insights generation using AI\n - AI tools for marketing automation and scaling\n - Maintaining brand consistency and voice with AI\n\n## Key Learning Outcomes\n- AI Applications: Use generative AI (ChatGPT, Claude, Gemini) to accelerate and improve marketing execution\n- Persona Development: Generate data-informed personas faster while maintaining customer relevance\n- Content Strategy: Leverage AI to develop persona-aligned content briefs and iterate faster on creative assets\n- Campaign Planning: Create strategic campaigns informed by AI-driven market insights and competitive analysis\n- Go-to-Market Excellence: Combine AI tools with Pragmatic Framework to build market-first GTM strategies\n- Workflow Optimization: Automate repetitive tasks and focus on strategic, high-impact marketing initiatives\n- Ethical AI Integration: Implement responsible AI practices while preserving human judgment and brand strategy\n\n## Use Cases by Role\n\nProduct Marketing Managers: Create go-to-market strategies and personas, using AI to accelerate execution and improve targeting accuracy\n\nProduct Managers: Align marketing messaging with product vision and use AI insights to better guide market strategy\n\nContent Marketers: Produce persona-aligned content faster by generating briefs and iterating assets with AI support\n\nProduct Owners: Coordinate development workflows using AI-generated insights about user needs and market opportunities\n\nProduct Operations Managers: Optimize workflows and systems across product and marketing using AI-enabled scalable processes\n\nBrand Managers: Ensure brand consistency across channels while using AI to accelerate creative development\n\nDirectors of Product: Align product vision with business goals by empowering teams to use AI for marketing strategy support\n\nVPs of Product Marketing: Drive innovation and growth by leveraging AI to support cross-functional collaboration and business impact\n\n## Learning Experience\n- Format: Live online cohort-based workshops with flexible scheduling options and on-demand components\n- Duration: Flexible; complete at your own pace with access to pre-recorded materials\n- Tools Covered: ChatGPT, Claude, Gemini, industry AI marketing platforms\n- Support: Industry expert instructors, peer collaboration, lifetime access to Pragmatic Alumni Community (PAC)\n- Delivery Options: 1-day intensive sessions, 2-day workshops, or self-paced on-demand access\n- Free Bonus: Immediate access to Intro to AI for Product Professionals workshop upon registration\n\n## Industry Recognition & Career Impact\n✅ Consider this certification if:\n- You want to stay competitive in AI-driven product marketing\n- You need to understand and operationalize AI in your go-to-market strategy\n- You want to accelerate your marketing execution using generative AI tools\n- You're transitioning to product marketing or advancing in the role\n- You need recognized credentials demonstrating AI and marketing expertise\n- You want to lead AI adoption initiatives in your organization\n\n⚠️ This might not be for you if:\n- You're seeking deep machine learning theory or AI model development\n- You have no interest in product marketing or go-to-market strategy\n- You're looking for basic AI tutorials rather than strategic marketing application\n\n## Professional Recognition\n- Certification Badge: AI Product Marketing Expert badge for LinkedIn and professional profiles\n- Lifetime Access: All course materials, recordings, and resources through Pragmatic Alumni Community\n- Industry Credentials: Recognized by product marketing professionals globally\n- Portfolio Ready: Practical templates and frameworks to implement immediately\n- Salary Impact: AI Product Marketing expertise commands premium compensation in competitive market\n- Competitive Advantage: Demonstrates advanced capability in high-demand AI + marketing skills\n\n## Pricing & Investment\n- Regular Price: $1,295/course