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GenAI for Product Managers

Explore how GenAI transforms product management in R&D

Perfect for: Product managers looking to leverage GenAI tools in their daily workflow

Key outcome: Practical strategies to integrate GenAI into product management processes

Prerequisites: Basic product management knowledge and familiarity with Agile/Lean methodologies

What Sets This Course Apart

This focused 2-hour course provides hands-on exposure to GenAI applications specifically for product management roles. Through video demonstrations and guided activities, you'll learn practical ways to enhance your productivity using GenAI while maintaining human oversight and accountability.

Course Content

The course covers essential GenAI applications in product management:

  1. Idea Generation & Prototyping
  • Using GenAI for creative ideation
  • Rapid prototyping techniques
  • Best practices for iteration
  1. Market Analysis & Product Personalization
  • GenAI-powered market research
  • Customer insight generation
  • Personalization strategies
  1. Development Process Automation
  • Workflow optimization
  • Documentation automation
  • Quality assurance support
  1. Ethical Implementation
  • Risk assessment
  • Responsible AI practices
  • Human oversight frameworks

Learning Experience

  • Format: Video demonstrations
  • Hands-on Practice: Guided activities
  • Assessment: 1 practical assignment
  • Tools: Exposure to current GenAI tools
  • Focus: Real-world applications

Is This Course Right For You?

✅ Consider this course if:

  • You want to understand how GenAI can enhance your PM workflow
  • You're looking to future-proof your product management skills
  • You need practical strategies for implementing GenAI tools
  • You're interested in responsible AI implementation

⚠️ This might not be for you if:

  • You're seeking deep technical AI knowledge
  • You're completely new to product management
  • You need extensive GenAI programming skills
  • You want a comprehensive PM certification

Time & Commitment

  • Total duration: 2 hours
  • Flexibility: Complete at your own pace
  • Structure: Single module with focused content
  • Assignment: One practical assessment

Skills You'll Gain

  • Market analysis using GenAI
  • AI-powered idea generation
  • Prototyping with GenAI tools
  • Development process automation
  • Product personalization strategies
  • Ethical AI implementation

Professional Recognition

  • LinkedIn-shareable certificate
  • Coursera verification
  • Part of GenAI Academy curriculum

Instructor Information

Instructor
Coursera Instructor Network
Instructor TypeProduct School
Provided viaCoursera

Course Details

LevelBeginner
CategoryAI Product Management
FormatSelf-paced online
Duration1 week, 2-3 hours/week
Price$59