Writing Business Cases for Product Managers

This comprehensive course teaches product managers how to create persuasive business cases that drive decision-making and secure resources. Students learn the essential components of effective business cases, including market analysis, financial modeling, and risk assessment. The program covers how to structure arguments, use data effectively, and present recommendations confidently. Key outcomes include mastering ROI calculations, stakeholder management, and strategic narrative building. The course is particularly valuable for PMs who need to influence senior leadership and justify product investments. Through hands-on exercises and real-world examples, participants develop practical skills they can immediately apply to their product initiatives. Perfect for product managers looking to strengthen their strategic thinking and business acumen.