Product Strategy: Become Expert in Tech Product Positioning

Create product vision which clearly articulates user situation and value measures. Make difficult trade-offs on product roadmap, product backlogs and prioritisation of features. Focus on key decision making criteria in user research, not what users claim they want. Measure progress and provide alignment using Objective and Key Results (OKR) metrics. Prioritise your innovation ideas and know where to focus your limited time and resources. Explain and predict why users choose a product over alternatives based on jobs to be done. Use quantitative data to size and rank opportunities, narrowing down to the most attractive ideas. Test and learn with Design Sprint to translate a vision to successful features.