Product Strategy and Management Online Program
Transform your product strategy skills with Kellogg's comprehensive program led by renowned faculty for product leaders and innovators
This executive program equips professionals with strategic frameworks to drive product success in competitive markets. Participants learn to develop winning product strategies, conduct market analysis, and make data-driven decisions. The curriculum covers product lifecycle management, pricing strategies, and portfolio optimization. Ideal for product managers, directors, and executives seeking to enhance their strategic thinking. The program emphasizes practical application through real-world case studies and interactive exercises. Graduates emerge with the ability to lead product initiatives, drive innovation, and create sustainable competitive advantages