How to Build and Execute a Winning Product Strategy

How to Build and Execute a Winning Product Strategy is a live, practitioner-led course for senior product managers and product leaders who need strategy to guide real choices. Tim Herbig starts from a common organisational problem: company strategy is vague, product decisions are scattered across roadmaps and decks, and teams cannot tell which opportunities deserve attention now. Across a multi-week cohort, you bring your own product context and build a strategy that can help stakeholders say yes or no over a six-to-eighteen-month horizon.

The course treats strategy as a decision system rather than a polished statement. You define the playing field in which the product will compete, identify winning moves, connect them to measurable goals, and make rejected opportunities explicit. Strategic narratives help you communicate why these choices fit together. You also surface “red assumptions”—the uncertainties most capable of breaking the plan—and translate them into discovery priorities before delivery becomes expensive. That connection between strategy and discovery is especially useful for PMs who have seen strategic work become detached from weekly product decisions.

The September 2026 cohort runs for three weeks, from September 1 through September 24, with live workshops, optional office hours, recordings, and independent integration work. The schedule asks for roughly four to six hours per week. Because you apply the material to your own product, the course works best if you already own or influence a meaningful strategy problem. It is not designed as a first introduction to product management. Senior PMs, group PMs, heads of product, and product coaches will get the clearest value, particularly when they need to align executives and teams around choices rather than produce another roadmap.

The main outcome is a working strategy package you can use after the cohort: a defined playing field, prioritised winning moves, goals, explicit non-priorities, key assumptions, and discovery work tied to strategic risk. Live feedback provides an advantage over self-paced framework libraries because weak logic and vague language can be challenged while you build. The €1,250 price and time commitment make this a serious professional course, but the focus is unusually practical. You are paying for facilitated application, peer context, and a repeatable operating model for keeping strategy alive as evidence and market conditions change.