Business Skills for Product Leaders

Perfect for: Senior product managers, new product leaders, and product directors who excel at shipping features but struggle to drive business results and revenue growth\n> \n> Key outcome: Transform product roadmaps into revenue engines and develop executive presence to advance your career within 5-10 days\n> \n> Prerequisites: Experience as a growth-stage PM or product leader - this isn't for junior PMs but for those hitting career ceiling despite successful feature delivery\n\n## What Sets This Course Apart\nLed by Elena Luneva, former CPO who scaled products to $285M at Braintrust and owned 0-30% of IPO revenue at Nextdoor, this intensive bridges the critical gap between shipping features and driving business impact. Unlike generic business courses, it's designed specifically for product leaders facing the reality that execution alone no longer guarantees career advancement.\n\n## Course Journey\n1. GTM Strategy Design (Live Session)\n - Transform features into market opportunities\n - Create revenue-driven product strategies\n - Peer critique and real-world application\n\n2. Speak the Language of Finance (Live Session)\n - Build compelling business cases and revenue models\n - Master financial frameworks for executive buy-in\n - Create financial experiments for your product\n\n3. Executive Presence (Live Session)\n - Align executives, R&D, and GTM teams around unified vision\n - Board-level presentation practice and Q&A simulation\n - Build AI Board negotiation coach\n\n4. Growth Execution Engine (Live Session)\n - Launch products that drive immediate revenue impact\n - Complete launch framework development\n - Integration of peer insights and direct feedback\n\n## Learning Experience\n- Format: Live intensive workshops with real-time interaction, breakout rooms, and project teams\n- Tools: GTM frameworks, financial modeling templates, AI-enabled coaching tools, revenue calculation models\n- Projects: 4 hands-on projects including GTM strategy, financial strategy, executive presentation, and complete launch framework\n- Support: Direct access to Elena Luneva, peer coaching cohorts, community of product leaders, lifetime access to materials\n\n## Is This Course Right For You?\n✅ Consider this course if:\n- You're successfully shipping features but revenue growth is stalling\n- You lack confidence speaking with executives about business impact\n- Your sales and marketing teams struggle to position your products\n- You're ready to transform from feature factory to revenue driver\n- You want to advance from PM to VP/CPO level roles\n\n⚠️ This might not be for you if:\n- You're a junior PM still learning basic product management skills\n- You already have strong business and finance background\n- You prefer theoretical learning over intensive hands-on application\n- You're not ready to commit to intensive 4-6 hours per week\n\n## Time & Commitment\n- Weekly commitment: 4-6 hours per week (4 live sessions + 2 hours project work)\n- Flexibility: Fixed schedule intensive format over 5-10 days\n- Total duration: Concentrated learning in 1-2 weeks depending on cohort\n- Access: Lifetime access to course materials, recordings, and community\n\n## Investment & Returns\n- Cost structure: $1,199 one-time payment with Maven Guarantee (full refund until halfway point)\n- Career impact: Business skills to advance from PM to VP/CPO roles, executive presence development, revenue-focused portfolio pieces\n- ROI factors: Learn from someone who scaled products to $285M and owned significant IPO revenue\n- Immediate application: All projects directly applicable to current work and immediate business challenges\n\n## Professional Recognition\n- Certificate of completion from accomplished CPO and product leader\n- Business case and GTM strategy portfolio pieces for career advancement\n- Network access to senior product leaders across fintech, healthcare, real estate, marketplaces\n- Skills specifically designed for VP/CPO level career progression