Product Analytics Micro-Certification (PAC)
Overview
This product analytics course focuses on building core skills in tracking and analyzing user behavior using modern analytics tools. It covers concepts such as funnels, retention analysis, and behavioral metrics, along with how teams use these insights to guide product decisions. The material applies in real product work including setting up analytics, evaluating performance, and prioritizing improvements based on measurable outcomes.
The course emphasizes practical application through hands-on use of analytics tools and real product scenarios. It is best suited for beginner product managers, analysts, and operators looking to develop foundational analytics skills and improve data-informed decision-making in cross-functional teams.
Instructors
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