Experimentation and Testing

Unlock the power of strategic experimentation with this comprehensive course designed for product teams and growth professionals. Master the art of building high-velocity experimentation systems that drive meaningful product improvements and business growth. Learn advanced techniques for identifying strategic opportunities, developing effective solutions, and implementing successful experiments. The program teaches a structured approach to experimentation that moves beyond random A/B testing to create systematic, impactful results. Gain expertise in designing experiments that align with organizational priorities and deliver measurable value. The curriculum covers four essential phases: strategic opportunity identification, solution development, testing methodology, and successful implementation. Learn to create comprehensive experimentation roadmaps that maximize learning and minimize resource waste. The course emphasizes practical application through real-world case studies from leading tech companies. Develop skills in designing statistically valid A/B tests that generate actionable insights for product development. Master the art of productizing test wins effectively across your organization for maximum impact. The program includes advanced topics in Bayesian testing and experimental design methodology. Learn to manage successful experimentation programs that drive continuous product improvement. Industry experts Elena Verna and Fareed Mosavat share invaluable insights from their extensive experience. The course provides frameworks for measuring experiment success and scaling winning solutions. Perfect for product managers, marketers, designers, and growth team members seeking to enhance their experimentation capabilities. By completion, participants gain the knowledge and tools needed to build and maintain effective experimentation programs.