Product-Led Growth Fundamentals

This foundational course focuses on teaching product managers the core principles of product-led growth (PLG) in modern SaaS businesses. The program covers critical market forces driving PLG adoption, implementation frameworks, and cultural transformation strategies. Designed for SaaS professionals looking to understand when and how to implement PLG effectively. Includes practical frameworks for developing free trial and freemium models, with real-world case studies from successful PLG companies.