Product-Led Growth

Drive exponential growth through product-led strategies with this comprehensive course designed for B2B product and marketing leaders. Master the art of creating self-serving products that naturally accelerate user adoption and monetization. The program delivers advanced techniques for developing effective product-led growth strategies that scale from individual users to enterprise accounts. Learn to identify optimal opportunities for implementing product-led tactics across your growth model. The curriculum covers essential aspects of monetization strategy, including free offering optimization and usage-based qualification methods. Gain expertise in designing activation and acquisition techniques that drive sustainable product adoption. The course emphasizes practical applications through real-world case studies from industry leaders like Dropbox and Netflix. Learn to effectively score and qualify accounts based on product usage patterns for targeted sales intervention. Develop strategies for seamless user escalation from individual to enterprise usage through product experience. The program includes frameworks for measuring and optimizing product-led growth initiatives. Master the art of creating self-serve experiences that reduce friction in the user journey. Special focus on building and measuring activation metrics that indicate true product adoption. The course provides tools for analyzing and optimizing the entire product-led growth funnel. Learn to balance product-led and sales-assisted approaches for maximum growth impact. The program includes live sessions for applied strategy development and implementation planning. Perfect for professionals seeking to transform their B2B growth strategy through product-led approaches. By completion, participants possess the strategic and tactical knowledge needed to drive significant growth through product-led initiatives.