Intro to Growth Product Management

Growth Product Management is a specialized field that combines traditional product management with data-driven growth strategies. This comprehensive course provides essential frameworks and methodologies for professionals looking to transition into growth-focused product roles. Students learn the fundamental differences between traditional and growth product management, while mastering critical skills in metrics analysis, experimentation, and user journey optimization. The curriculum covers product-led growth strategies, the Triple A Framework for decision-making, and practical techniques for optimizing user experiences. Special emphasis is placed on first-time user experience design, activation point optimization, and friction reduction strategies. Through real-world examples and hands-on exercises, participants develop the analytical thinking and strategic vision needed for successful growth product management. The course is structured to provide both theoretical knowledge and practical implementation skills, making it valuable for both aspiring and current product managers seeking to enhance their growth expertise. By course completion, students will be equipped with actionable frameworks for data-driven decision making and user journey optimization, essential for driving product-led growth in today's competitive digital landscape.