Customer JTBD Frameworks and Methods
Shift from product-focused to customer progress mindset.
Overview
Jobs-to-be-Done provides a lens for understanding why customers adopt products in the first place. This course examines how to uncover functional, emotional, and contextual drivers and translate them into product opportunities. It focuses on applying JTBD thinking to roadmap and positioning decisions. Best for PMs deepening customer-centric strategy.
Instructors
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