Choosing the Right JTBD Framework for Growth, Product, and Experience

This product strategy course focuses on selecting and applying Jobs-to-be-Done frameworks across growth, product development, and customer experience work. The training develops capability in customer segmentation, opportunity evaluation, prioritization decisions, and translating behavioral insights into measurable outcomes. It applies in real product work involving discovery, positioning, experimentation, and stakeholder alignment across product, marketing, and experience teams. Best suited for PMs, growth practitioners, UX professionals, and strategy-focused operators who want more structured methods for applying JTBD thinking in cross-functional environments.