Product Strategy and Roadmapping

Perfect for: Entry-level professionals transitioning into Product Management, particularly in SaaS automation or gaming

Key outcome: Ability to develop strategic product roadmaps and manage stakeholder relationships effectively

Prerequisites: No prior product management experience required

What Sets This Course Apart

Developed by Xbox's product team, this course provides real-world insights into product strategy and roadmapping from one of gaming's most influential platforms. The curriculum combines strategic thinking with practical tools like Asana, offering hands-on experience through 22 assignments.

Course Journey

1. Product Ideation & Market Analysis

   • Generate innovative product ideas
   • Conduct competitive analysis
   • Perform market research
   • 8 videos, 7 readings, 4 assignments

2. Vision & Strategy Development

   • Craft compelling product visions
   • Set SMART objectives
   • Align with business goals
   • 5 videos, 4 readings, 4 assignments, 1 discussion

3. Roadmap Creation & Prioritization

   • Design visual product roadmaps
   • Prioritize features strategically
   • Estimate effort and resources
   • 7 videos, 6 readings, 4 assignments

4. Requirements Definition

   • Document functional & non-functional requirements
   • Create effective user stories
   • Develop use cases
   • 13 videos, 8 readings, 6 assignments

5. Stakeholder & Change Management

   • Build stakeholder relationships
   • Manage expectations
   • Navigate organizational change
   • Handle resistance effectively

Learning Experience

• Format: Video lectures, readings, and practical assignments
• Tools: Hands-on experience with Asana
• Projects: 22 practical assignments across all modules
• Support: Discussion forums and peer learning opportunities

Is This Course Right For You?

✅ Consider this course if:

• You want to learn roadmapping from gaming industry experts
• You're transitioning into product management from another field
• You need practical experience with product strategy tools
• You want to understand both strategic and tactical aspects of product management

⚠️ This might not be for you if:

• You're an experienced product manager seeking advanced concepts
• You're not interested in gaming or SaaS product management
• You need extensive 1:1 mentorship
• You're looking for deep technical implementation details

Time & Commitment

• Weekly pace: 6 hours/week recommended
• Flexibility: Complete at your own pace
• Total duration: Designed for 3-week completion
• Learning structure: 5 comprehensive modules with varied content types

Investment & Returns

• Cost structure:
  • Included with Coursera Plus subscription
  • 7-day free trial available
  • Financial aid options for eligible students
• Career impact:
  • LinkedIn-shareable certificate
  • Real-world project portfolio
  • Practical tool experience (Asana)
  • Gaming industry insights

Key Learning Outcomes

By completion, you'll be able to:

• Generate data-driven product ideas
• Develop strategic product visions
• Create detailed product roadmaps
• Define clear product requirements
• Manage stakeholder relationships effectively