Product Management: Initial Product Strategy and Plan

Perfect for: Aspiring product managers looking to master product strategy fundamentals and planning processes

Key outcome: Ability to create product strategies, roadmaps, and business cases from scratch

Prerequisites: Basic understanding of product management concepts helpful but not required

What Sets This Course Apart

This practical course bridges theory and application by focusing on hands-on deliverables that product managers create daily. You'll build real product management artifacts including SWOT analyses, market requirement documents (MRDs), and product roadmaps - all essential documents for your PM portfolio.

Course Journey

1. Product Management Lifecycle & Concept Development

   • Product concept identification process
   • SWOT analysis creation
   • Product strategy development
   • Concept document approval process

2. Team Building & Project Foundation

   • Team building frameworks
   • Project charter creation
   • Marketing investigation techniques
   • Competitive analysis methods

3. Vision & Value Proposition

   • Product vision development
   • Value proposition creation
   • Launch strategy planning
   • Risk identification and management

4. Product Planning & Financial Analysis

   • Product roadmap development
   • Functional planning integration
   • Marketing strategy refinement
   • Business case financial modeling

5. Applied Learning Project

   • Peer-reviewed final project
   • Real-world deliverable creation
   • Portfolio-ready artifacts

Learning Experience

• Format:
  • 38 instructional videos
  • 5 hands-on labs
  • 12 practical assignments
  • 7 discussion activities
  • Real-world expert insights
• Key Deliverables:
  • SWOT analysis template
  • Project charter
  • Market requirements document
  • Product roadmap
  • Business case with financial analysis

Is This Course Right For You?

✅ Consider this course if:

• You want to learn how to create core product strategy documents
• You need practical experience with product planning tools
• You're building a product management portfolio
• You value hands-on learning through real-world projects

⚠️ This might not be for you if:

• You're looking for advanced product strategy topics
• You need extensive go-to-market execution details
• You want deep dive into technical product development
• You're seeking primarily theoretical frameworks

Time & Commitment

• Weekly structure: 6 hours/week recommended
• Flexibility: Complete at your own pace
• Assignment load: 12 graded assignments
• Discussion engagement: 7 community discussions

Skills You'll Master

1. Product concept development
2. SWOT analysis creation
3. Market requirements documentation
4. Product roadmap development
5. Business case financial analysis
6. Project charter creation

Professional Application

• Create portfolio-ready product management artifacts
• Apply industry-standard templates and frameworks
• Develop practical skills valued by employers
• Build confidence in product strategy development