Product Launch and Post-Launch Management

Perfect for: Entry-level professionals transitioning into Product Management, especially in SaaS automation or gaming

Key outcome: Master end-to-end product launch management with real-world Xbox insights

Prerequisites: No specific experience required, suitable for career switchers

What Sets This Course Apart

Learn product launch strategies directly from Xbox's product team, combining gaming industry insights with universal product management principles. The course uniquely integrates generative AI applications across the product lifecycle, preparing you for the future of product management.

Course Journey

1. Launch Planning & Coordination

   • Essential launch planning frameworks
   • Cross-functional coordination strategies
   • Practical launch checklists and timelines

2. Product Marketing & Sales Strategy

   • Marketing campaign development
   • Sales enablement techniques
   • Go-to-market strategy creation

3. Quality Assurance & Control

   • QA process implementation
   • Quality control frameworks
   • Testing methodologies

4. Post-Launch Lifecycle Management

   • Performance monitoring systems
   • Feedback collection methods
   • Update planning and execution

5. Performance Analysis & Optimization

   • Data-driven decision making
   • Process enhancement techniques
   • Success metrics tracking

6. AI in Product Management

   • Generative AI applications
   • AI-powered product innovation
   • Future-ready PM skills

Learning Experience

• Format:
  • 68 instructional videos
  • 18 practical readings
  • 37 hands-on assignments
  • Interactive discussion prompts
• Tools:
  • Looker for data analysis
  • Industry-standard PM tools
  • AI-powered product tools
• Projects:
  • Complete launch plan development
  • Marketing strategy creation
  • Quality assurance framework
  • Post-launch management plan

Is This Course Right For You?

✅ Consider this course if:

• You want to master product launch fundamentals
• You're interested in gaming or SaaS product management
• You want to learn AI applications in product management
• You prefer hands-on, assignment-based learning

⚠️ This might not be for you if:

• You're seeking advanced launch strategies
• You need extensive pre-launch focus
• You want deep technical product management
• You're looking for general PM fundamentals

Time & Commitment

• Weekly structure: 8 hours/week recommended
• Flexibility: Self-paced learning
• Completion time: Typically 3 weeks
• Assignment load: 37 practical assignments

Skills You'll Gain

• Marketing Strategy Development
• Data Analysis with Looker
• Sales Enablement
• Cross-Functional Collaboration
• AI-Enhanced Product Management
• Launch Planning and Execution
• Quality Assurance Management

Career Impact

• Shareable Xbox certification
• Real-world launch experience
• AI-ready PM skills
• Gaming industry insights
• Portfolio-ready projects