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Product Management Foundations & Stakeholder Collaboration

Master essential PM skills and stakeholder management techniques

Perfect for: Aspiring product managers seeking to master stakeholder management and communication fundamentals

Key outcome: Build a foundation in product strategy while developing crucial collaboration and communication skills

Prerequisites: No prior product management experience required

Course Value Proposition

This comprehensive module bridges the gap between theoretical product management and practical stakeholder collaboration. You'll learn directly from industry experts while building hands-on experience through real-world scenarios and projects.

Core Skills You'll Develop

  1. Stakeholder Management

    • Effective collaboration techniques
    • Stakeholder engagement strategies
    • Communication style adaptation
  2. Business Strategy

    • Kotler's Five Levels of Product
    • Market segmentation approaches
    • SWOT analysis mastery
    • Porter's Five Forces application
  3. Innovation & Analysis

    • Strategic thinking methodologies
    • Innovation frameworks
    • Business analysis collaboration
  4. Communication Excellence

    • Personal communication style assessment
    • Team communication optimization
    • Public relations planning

Module Breakdown

Module 1: Foundation Skills (3 hours)

  • Stakeholder engagement fundamentals
  • Communication skills inventory
  • 4 videos, 3 assignments

Module 2: Product & Business Development (3 hours)

  • Product levels and segmentation
  • Business strategy integration
  • 10 videos, 3 practical assignments

Module 3: Strategy & Innovation (3 hours)

  • Innovation methodologies
  • Analytical thinking development
  • 8 videos, hands-on exercises

Module 4: Communication Mastery (3 hours)

  • Communication styles analysis
  • Team dynamics optimization
  • 9 videos, practical applications

Module 5: Capstone Project (3 hours)

  • Elevator pitch development
  • Market forces analysis
  • PR plan creation

Learning Experience

  • Interactive Content:

    • 42+ instructional videos
    • 7 readings and resources
    • 12 hands-on assignments
    • 10 discussion opportunities
    • Regular knowledge checks
  • Practical Applications:

    • Real-world case studies
    • Market analysis exercises
    • Communication style assessments
    • Strategic planning projects

Is This Course Right For You?

✅ Consider this course if:

  • You need to build strong stakeholder management skills
  • You want to understand product strategy fundamentals
  • You're looking to improve your business communication
  • You prefer learning through practical applications

⚠️ This might not be for you if:

  • You're seeking advanced product management techniques
  • You already have extensive stakeholder management experience
  • You need deep technical product development skills
  • You want focused agile/scrum training

Time Investment

  • Total duration: 15 hours
  • Weekly pace: Flexible, self-paced learning
  • Assignment time: 13 graded assignments
  • Completion window: Typically 2-3 weeks with 5-7 hours/week

Success Metrics

  • Shareable LinkedIn certificate
  • Portfolio-ready project work
  • Practical stakeholder management tools
  • Communication style assessment results

Instructor Information

Instructor
SkillUp EdTech
Instructor TypeTech Company
Provided viaCoursera

Course Details

LevelBeginner
CategoryGeneral Product Management
FormatSelf-paced online
Duration5 modules, 8-10 weeks
Price$59