Product Management: Developing and Delivering a New Product

Perfect for: Aspiring product managers seeking hands-on experience in product development and launch

Key outcome: Master the complete product development lifecycle from beta testing to retirement

Prerequisites: No prior product management experience required

What Sets This Course Apart

This practical course focuses on the most time-intensive phases of product management: development, launch, and delivery. You'll create real-world deliverables including beta plans, launch strategies, and end-of-life documentation – essential skills for any product manager's toolkit.

Course Journey

1. Product Development Fundamentals

   • RACI framework for team responsibilities
   • Product development checklist mastery
   • Market validation activities
   • Hands-on practice with development planning

2. Beta Testing & Launch Planning

   • Comprehensive beta plan creation
   • Usability testing methodologies
   • Launch readiness assessment
   • Real-world launch planning scenarios

3. Team Building & Project Management

   • Product team dynamics
   • Project charter development
   • Market requirements documentation
   • Competitive analysis techniques

4. Launch & Delivery Excellence

   • Post-launch activity management
   • Product lifecycle strategies
   • Maturity and decline stage handling
   • Real-world product analysis

5. Product Retirement Strategy

   • End-of-Life (EOL) planning
   • Retirement phase management
   • Impact assessment frameworks
   • Transition planning

Learning Experience

• Format:

  • 34 instructional videos
  • 5 practical readings
  • 13 hands-on assignments
  • 8 discussion activities
  • Interactive quizzes and assessments

• Key Projects:

  • Beta Plan development
  • Launch strategy creation
  • Demand Generation Plan
  • End-of-Life Plan
  • Product Concept Document analysis

Is This Course Right For You?

✅ Consider this course if:

• You want practical experience in product development and launch
• You need to understand the complete product lifecycle
• You're seeking hands-on experience with real-world deliverables
• You want to master product retirement planning

⚠️ This might not be for you if:

• You're only interested in product discovery/ideation
• You need advanced product management techniques
• You're looking for extensive marketing strategy coverage
• You want deep technical development expertise

Time & Commitment

• Weekly structure: 6 hours/week recommended
• Flexibility: Complete at your own pace
• Module breakdown: 5 comprehensive modules
• Assignment load: 13 graded assignments

Investment & Returns

• Skills gained:

  • Product Development
  • Market Validation
  • Launch Planning
  • Product Delivery
  • Lifecycle Management
  • Team Leadership

• Practical Deliverables:

  • Product development checklists
  • Beta testing frameworks
  • Launch readiness assessments
  • End-of-Life planning documents

Career Impact

• LinkedIn-shareable certificate
• Portfolio-ready project work
• Real-world scenario experience
• Industry-standard methodologies