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Generative AI: Introduction and Applications

Learn the fundamentals and applications of generative AI, including tools for text, image, and code generation.

Perfect for: Professionals and learners seeking to understand the fundamentals of generative AI

Key outcome: Comprehensive understanding of generative AI capabilities and real-world applications

Prerequisites: No technical background required - suitable for beginners

What Sets This Course Apart

This concise yet comprehensive course cuts through the hype to deliver practical knowledge about generative AI. With a focus on real-world applications across different sectors, you'll gain a clear understanding of how generative AI is transforming industries today.

Core Learning Areas

  1. Foundations of Generative AI

    • Distinguishing generative vs. discriminative AI
    • Core concepts and principles
    • Understanding the technology landscape
  2. Capabilities & Applications

    • Real-world use cases
    • Industry-specific applications
    • Implementation considerations
  3. Tools & Technologies

    • Text and code generation tools
    • Image generation platforms
    • Audio and video synthesis
    • Large Language Models (LLMs)

Learning Experience

  • Format: 3 focused modules
  • Assessment: 5 practical assignments
  • Tools explored:
    • ChatGPT and LLMs
    • Image generation platforms
    • Audio/video synthesis tools
  • Skills covered:
    • Artificial Intelligence fundamentals
    • Natural Language Generation
    • Generative AI applications
    • Industry-specific implementations

Is This Course Right For You?

✅ Consider this course if:

  • You need a clear understanding of generative AI's potential
  • You want to explore practical applications in your industry
  • You're looking for a concise but comprehensive introduction
  • You prefer learning through real-world examples

⚠️ This might not be for you if:

  • You're seeking advanced technical implementation details
  • You want hands-on coding experience
  • You're already familiar with generative AI fundamentals
  • You need deep technical architecture knowledge

Time & Commitment

  • Total duration: Approximately 7 hours
  • Flexibility: Complete at your own pace
  • Structure: 3 focused modules
  • Assessment: 5 assignments for practical application

Investment & Returns

  • Cost structure:
    • Included with Coursera Plus subscription
    • 7-day free trial available
    • Financial aid available for eligible students
  • Career impact:
    • LinkedIn-shareable certificate
    • Current, in-demand knowledge
    • Practical industry insights
    • Foundation for advanced learning

Student Success

With a 98% satisfaction rate and over 130,000 enrolled students, this course has proven its value for professionals across industries. The high rating of 4.7/5 from 1,770 reviews demonstrates consistent quality and relevant content.

Skills You'll Gain

  • Understanding of AI fundamentals
  • ChatGPT and LLM capabilities
  • Natural Language Generation
  • Cross-industry applications
  • Implementation strategies

Instructor Information

Instructor
IBM
Instructor TypeTech Company
Provided viaCoursera

Course Details

LevelBeginner
CategoryGeneral Product Management, AI Product Management
FormatSelf-paced online
Duration3 modules, self-paced
Price$59