How to Build Gen AI Products for Product Managers

GenAI product work is different: outputs are probabilistic, quality needs evaluation, and proprietary data often drives differentiation. This course walks through how PMs scope GenAI opportunities, write AI-ready requirements, and design experiences that handle uncertainty gracefully. You’ll practice creating an AI PRD, thinking through data and RAG patterns, and aligning success metrics to real user value — not demo performance. The emphasis is on building from first principles so you can make confident tradeoffs with engineering and data partners. Best for PMs and business leaders who need a practical framework for taking GenAI ideas from concept to a shippable, measurable product.