Generative AI for Product Managers Specialization

Perfect for: Product managers looking to leverage AI to accelerate their career and product development process

Key outcome: Hands-on ability to use generative AI tools and techniques across the product lifecycle

Prerequisites: Basic product management knowledge recommended

What Sets This Specialization Apart

This cutting-edge program bridges the gap between product management and generative AI, focusing on practical applications rather than just theory. You'll learn to use tools like ChatGPT, Gemini, Copilot, and DALL-E specifically for product management tasks, with real-world projects and case studies.

Course Journey

1. Generative AI Foundations (7 hours)

• Distinguishing generative vs discriminative AI
• Real-world applications across industries
• Text, code, image, audio, and video generation tools

2. Prompt Engineering for PMs (7 hours)

• Advanced prompting techniques
• Zero-shot and few-shot learning
• IBM Watsonx and Spellbook implementation

3. AI-Powered Product Building (7 hours)

• AI product manager role definition
• Stakeholder communication strategies
• ROI calculation and value proposition

4. Career Acceleration with Gen AI (10 hours)

• Practical tool implementation
• Ethical considerations
• Product lifecycle optimization

Learning Experience

• Format: Interactive labs, case studies, and hands-on projects
• Tools:
• ChatGPT, Gemini, GitHub Copilot
• DALL-E, IBM Watsonx
• Spellbook and other PM-specific AI tools
• Projects:
• Text and image generation for product docs
• AI-powered price prediction models
• Complete AI product development
• Prompt engineering portfolio
• Support:
• Industry expert instruction
• Peer learning community
• Project feedback

Is This Course Right For You?

✅ Consider this specialization if:

• You want to stay ahead of the AI revolution in product management
• You need practical experience with AI tools for PM work
• You're looking to automate routine PM tasks
• You want to build AI-powered products

⚠️ This might not be for you if:

• You have no product management background
• You're seeking basic PM fundamentals
• You prefer theoretical over practical learning
• You're not interested in technical AI concepts

Time & Commitment

• Weekly commitment: 3 hours/week recommended
• Flexibility: Self-paced learning
• Total duration: Completable in 2 months
• Project time: Additional hours for hands-on projects

Investment & Returns

• Cost structure:
• Included with Coursera Plus subscription
• 7-day free trial available
• Financial aid options
• Career impact:
• In-demand AI skills certification
• Portfolio of AI-powered PM projects
• Real-world tool proficiency
• Ethical AI implementation knowledge

Applied Learning Projects

• Generate production-ready text and images
• Build car price prediction models
• Create AI-enhanced product documentation
• Develop complete AI-powered products
• Practice ethical AI implementation